How to Keep Growing Your Company After LaunchX
By Jacob Johnston
May 28, 2015
Hey everyone! My name is Jacob Johnston and I am the CMO and Co-Founder of Landme.org, a company dedicated to getting high school students connected with summer opportunities.
As this year’s MIT Launch sessions are getting ready to start, I wanted to share a few thoughts on my experience during and after Launch including tips for growing your company:
When I was accepted into Launch I was ecstatic and at first I didn’t know what to think besides “How the heck did I get chosen for something so amazing?” The feelings I had going into the program were really mixed: I was nervous, excited, and curious all at the same time to meet my fellow classmates and be on MIT’s campus. When I stepped foot into Simmons (the dorm we were housed in) I was welcomed warmly by the director and staff and felt like part of the family right away.
Within the next few days we hit the ground running, met our fellow Launchies, and got to creating the ideas that would later form into our companies. During the ideation process, my team and I made sure that we chose an idea that would be able to continue after the program ended and that it was something that we would all be interested in. It turned out that for us the most important thing was finding something the whole team was passionate about because if someone is not interested in the idea, they most likely will not put in their full effort and determination. Although coming up with the idea of Landme.org took us multiple idea changes, a lot of pivoting our focus, and a substantial amount of time, in the end it all paid off because it was an idea we all wanted to continue working with even after Launch.
Even though we all really wanted to continue what we had started at Launch, we had to figure out how to realistically make it work. Two members of our team lived fairly close to each other in Massachusetts, but I lived in Arkansas and Chris lived in New York, which would make it very difficult for us to meet coordinate all our work.
So, I started researching a little on things we could use to communicate a little better after we left Boston. Sure there’s Skype and Google hangouts, but we needed something a lot more organized and professional. I came across Slack, a web platform that allows startups to create chat channels, organize files, and integrate specific programming modules to allow team members to see progress updates. It was perfect for us, and I definitely recommend it to anyone who plans to continue working with their team (especially if you live in different places). With communication being the biggest barrier to success with geographically distanced team members, we scheduled to have weekly meetings to keep each other updated on what we were doing. This worked really well and allowed us to stay in touch and make sure that we were meeting the goals that we had set for ourselves.
As the excitement slowly started to dwindle down after Launch, my team looked for something more structured that we could do to further our business. YCombinator? Another Accelerator? Business competitions?
Eventually we stumbled upon Catapult; a business incubator for startups with a location in Boston. We applied, had an interview, and were accepted to the program all within a short few months after Launch. This was a huge deal for us because it was what we needed to keep the fire going. Putting our team back into a program with structure where we could all meet and work together was exactly what helped us propel our efforts.
Continuing the company after Launch is going to be hard. You’re going to have to get past the communication barrier and tackle problems as a team. Get organized, set goals, have meetings, and do something structured if you feel like you need it. On Launch pitch day, our team placed 5th, but we were also one of the only teams to continue our company after the program and at the end of Catapult, we won Best Social Impact on Catapult Demo Day. Moral of the story is: what you create at Launch doesn’t have to end at the end of Launch. Do your best and if you still are passionate about the idea, keep tackling it! It might turn out even better than you expected!