How To Use The Power of Leverage
By Juan David Campolargo
December 02, 2021
There is an idea that gives me goosebumps and excitement like nothing else: the idea of leverage.
The Greek scientist, Archimedes, once said: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” What kind of lever is Archimedes talking about?
He’s talking about the lever of technology and progress. We have the mind-blowing opportunity to leverage today’s technology such as the internet to create breathtaking projects by doing things we care about. Just by focusing on the internet and the metaverse, the opportunities are limitless.
In 2005, Mark Zuckerberg was invited as a guest speaker to a computer science class at Harvard. It was funny because there were only a few people attending, and no one really knew who he was. Then, he said, “one of the cool things about this time in technology is that individuals are leveraged and able to do way more than they’ve really ever been able to do before.” That stuck with me and made me realize how fortunate we are to be alive in this time period of technology and leverage. When Google started in the 2000s, you needed to have a big piece of hardware to make a simple website. When eBay started, they needed to have two $50,000 machines.
Facebook was started by a group of kids who were able to scale it in less than a year to 300,000 users. Traditional businesses needed to raise capital before you can make anything, that’s no longer an issue. We are leveraged to do more on our own.
Not only are the costs dropping, but so is the credentialism. You don’t have to have a specific degree or license to solve people’s problems on the internet. Also, to reach and let people know what you’re doing you needed the news. Now, as long as you solve a problem people care about, you can use free distribution channels like social media to reach people.
Beyond anything else, this is an opportunity to do something cool and exciting. You don’t need to create the next Facebook or Google (you could), you can start by finding and solving a problem that helps other people. For instance, a high school kid was concerned about the spread of COVID-19 misinformation. The 17-year-old kid created a website that collects the latest and most accurate data about the epidemic. Check out what he did here.
This amazing dude might have known to code, but even if he didn’t, he could have gone to a website builder that requires no code. The tools to create are getting easier and more accessible to all of us, we just need to take more action.
Taking action might be the hardest step, but when you work on a project that you care about, are excited about, and help other people, taking action becomes the easiest step.
Honestly, don’t even think about creating the next Facebook (maybe you will), but for the most part, you just need to do or create something that you think it’s cool. That’s all! When Zuckerberg created Facebook, he thought it was a “cool idea.” It was just another project for him.
Just focus on creating something cool. What does that look like?
- Creating a YouTube channel
- Starting a business*
- Making a Tik Tok video
- Start a blog
- Opportunities are endless…
True story. In my newsletter, I include a section called Curiosities where I talk about fun and cool things I learned or discovered throughout the week. A friend was inspired by my Curiosities, and he decided to create a blog where he explores his own curiosities. Take a look here. It’s really good, he crushed it!
That’s all it takes. He had an idea, was inspired by it, and went for it.
One of the reasons why I’m so excited and inspired by this concept of leverage is the opportunity to do good for society while doing things you love. You can create a business or if you like video games you can literally be a media company and start a Twitch or Youtube channel to Livestream your games.
Not long ago, we would need millions to even create a simple website, now we can create one in a matter of seconds. With so much leverage, we’re able to create and help the world like never before. Get inspired!
How can you get started?
- You probably know what kind of things you like to do. (Hint: something that doesn’t feel like work)
- Brainstorm at least 10 ways of how your idea can help and provide value to other people
- Research how current technologies can help you achieve these two things 1) Reach people you’re trying to help 2) Make what you’re doing scalable.
- BONUS: Click here to access +200 No-Code Tools to start creating
Check out more freebies here:
- Website (Carrd.co or Squarespace.com)
- Apps (Glideapps.com or Bubble.io)
- Anything else? Click here
This is an opportunity to work on exciting and cool things/projects. Get inspired!
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Juan David Campolargo